These Are Travelers’ Favorite Airlines According To Twitter

These Are Travelers' Favorite Airlines According To Twitter


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Airways don’t usually take pleasure in the very best reputations in the case of buyer satisfaction.

Between unreliable airlines with quite a few canceled flights, shrinking airplane seat sizes, and aviation debacles just like the Southwest meltdown of December 2022, many vacationers are usually not precisely thrilled with airways in the USA.

Woman using phone at airport

Many vacationers take to Twitter to air their complaints — or share their constructive suggestions.

Journey insurance coverage firm InsureMyTrip used Twitter sentiment analysis to rank the airways with probably the most constructive (and probably the most damaging) mentions on the social media platform.

These rankings are primarily based on the aggregated sentiment evaluation of almost 4,000 tweets from 2022.

In response to the info, these are the vacationers’ favourite (and least favourite) airways, together with the most typical complaints that vacationers share on Twitter in the case of airways.

Twitter on cellphone

Airways With The Most Optimistic Twitter Mentions

InsureMyTrip checked out airline mentions on Twitter and categorized them into constructive, impartial, and damaging sentiments.

The airways with probably the most constructive Twitter mentions have been:

  • Alaska Airways: 29% constructive
  • United Airways: 26% constructive
  • Hawaiian Airways: 23% constructive

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Alaska Airlines plane

Whereas removed from a glowing majority, these airways obtained extra constructive mentions than another on Twitter.

Nevertheless, that doesn’t inform the total story — all of those airways nonetheless obtained way more damaging mentions than constructive ones.

With regards to damaging sentiment, right here’s how these “favourite” airways stacked up:

  • Alaska Airways: 51% damaging
  • United Airways: 37% damaging
  • Hawaiian Airways: 43% damaging

Surprisingly, United Airways got here out because the winner on this, with the second-highest proportion of constructive mentions and the bottom proportion of damaging mentions.

United airlines plane

Airways With The Most Detrimental Mentions

Whereas Alaska Airways, United Airways, and Hawaiian Airways are the three airways with probably the most favorable mentions from vacationers, these are the underside three airways with probably the most damaging mentions on Twitter:

  • Frontier Airways: 61% damaging
  • Spirit Airways: 59% damaging
  • American Airways: 59% damaging
Row Of Frontier Airlines Flights AT The Airport

It’s clear that almost all of vacationers are NOT pleased with these airways.

That’s revealed much more so if you examine the proportion of damaging mentions with the variety of constructive mentions these airways obtain:

  • Frontier Airways: 13% constructive
  • Spirit Airways: 14% constructive
  • American Airways: 19% constructive

Curiously, virtually each airline on the listing from InsureMyTrip noticed a rise in damaging mentions and a lower in constructive mentions from 2021 to 2022, some by as a lot as 20%.

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What Are Vacationers’ Greatest Complaints?

When annoyed vacationers take to Twitter to air their grievances in opposition to an airline, there are a handful of key subjects they’re usually complaining about.

In response to the Twitter sentiment evaluation from InsureMyTrip, these are the most important considerations that vacationers have so as of most to least mentions:

  • Cash
  • Delay
  • Cancel
  • Customer support
  • Baggage
  • Flight attendant

Unsurprisingly, the airline with probably the most damaging mentions (Frontier Airways) had a excessive proportion of damaging tweets mentioning these subjects: Cash (20%), Cancel (16%), and Delay (14%).

Traveler sitting at her gate looking at her phone, facial expression shows bad news

How Does This Knowledge Stack Up To Different Rankings?

These airline rankings are primarily based on Twitter sentiment evaluation alone and don’t bear in mind another components.

When you think about that many vacationers solely take to Twitter to air their frustrations after a nasty expertise, and are much less more likely to spontaneously reward an airline on Twitter, these rankings can turn into a bit extra muddled and skew to the damaging.

Delta Air Lines plane on a runway in Los Angeles

For instance, Delta Air Strains gained the award for Greatest World Airline within the Americas within the APEX Passenger Choice Awards however regardless of its favorable place, it ranks on the decrease finish of this Twitter sentiment evaluation.

Nevertheless, these Twitter rankings could reveal what vacationers actually take into consideration airways, particularly their in-the-moment reactions and frustrations.

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