Singapore Tourism Board launches “Made in Singapore” global campaign

Singapore Tourism Board launches “Made in Singapore” global campaign


The put up Singapore Tourism Board launches “Made in Singapore” global campaign appeared first on TD (Journey Every day Media) Travel Daily Media.

 The newest built-in marketing campaign highlights how the peculiar is made extraordinary, by a wealthy tapestry of distinctive and surprising experiences made attainable solely in Singapore.

The Singapore Tourism Board (STB) has unveiled its newest world marketing campaign, “Made in Singapore,” (MIS) aimed toward inspiring travellers to decide on Singapore as their subsequent journey vacation spot. The marketing campaign places a recent spin on the Ardour Made Potential vacation spot model, spotlighting quintessentially Singaporean experiences, from iconic sights to hidden gems, all of that are deeply rooted within the distinctive passions that characterize Singapore’s id.

Talking on the most recent marketing campaign, GB Srithar, Regional Director – India, Center East, South Asia & Africa, Singapore Tourism Board mentioned, “Indian travellers are more and more searching for to attach deeply with a journey vacation spot by venturing into off-the-beaten-path, less-explored, and beforehand unimagined experiences. This new marketing campaign goals to resonate with these discerning Indian travellers, by highlighting how the peculiar is made extraordinary in Singapore by the wealthy tapestry of distinctive and distinctly Singaporean experiences. ‘Made in Singapore’ a testomony to how a vacation spot like ours makes attainable a journey expertise stuffed with a renewed sense of marvel and limitless prospects.”

Kenneth Lim, Assistant Chief Government (Advertising and marketing Group), Singapore Tourism Board, mentioned, “The Made in Singapore marketing campaign is anchored on our Ardour Made Potential vacation spot model, which embodies the Singapore spirit of fulfilling particular person passions and creating new prospects. By way of this newest marketing campaign, we want to reinforce Singapore as a vacation spot that turns creativeness into actuality. Our purpose is to showcase how on a regular basis peculiar moments are made extraordinary and unforgettable, skilled solely in Singapore – to encourage journey right here.”

Buoyed by robust fundamentals that make Singapore a horny leisure and enterprise vacation spot, the nation’s tourism sector is poised for robust progress. Nevertheless, competitors amongst locations continues to accentuate, together with adjustments in journey behaviour. A research carried out in Nov 2021 with over 3,000 respondents throughout 10 abroad markets discovered that over 60% of individuals are searching for extra purposeful journey, and near 80% of these planning for purposeful journey are searching for locations that encourage them.  The MIS marketing campaign due to this fact goals to maintain Singapore prime of thoughts and join throughout completely different travellers by showcasing the nation’s key attributes: an inspiring Metropolis in Nature vacation spot that’s not solely vibrant and cosmopolitan, but additionally rooted in robust multicultural heritage.

To construct emotional affinity and encourage journey to Singapore, the marketing campaign adopts a bolder and playful strategy to convey the spirit of MIS: the place a twist on the acquainted creates a journey expertise stuffed with marvel. From forest bathing on the surprising setting of Jewel Changi Airport’s Rain Vortex, to working up a sweat eating at Lau Pa Sat hawker centre, and witnessing a vibrant “air present” on the all-new Mandai Hen Paradise, Singapore turns creativeness into actual and provoking experiences for travellers.

The newest additions to Singapore’s vacation spot choices additionally replicate this quirky spirit. Think about this: at Sentosa’s The Palawan @ Sentosa by Shangri-La Group, the beachside way of life takes an exciting flip with modern beachside leisure, together with electrical go-karts, a floating aqua park, mini-golf, seashore golf equipment, and delectable meals vans. At PLUME, the newly minted cocktail bar at Pan Pacific Singapore, friends can savour recent flavours impressed by native birds, providing a novel twist to the normal cocktail expertise. And for these searching for a one-of-a-kind culinary journey, Lou Shang, a hidden gem of a café, serves fusion dishes impressed by beloved native favourites, including an thrilling twist to acquainted flavours. (Discuss with Annex A for brand new, modern experiences that travellers can sit up for in Singapore.)

MIS replaces STB’s SingapoReimagine worldwide restoration marketing campaign launched in November 2020 to rekindle ardour for journey in Singapore.


The put up Singapore Tourism Board launches “Made in Singapore” global campaign appeared first on Travel Daily Media.

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