Accor reveals key trends for the global  meetings and events sector 

Accor reveals key trends for the global  meetings and events sector 


The put up Accor reveals key trends for the global  meetings and events sector  appeared first on TD (Journey Every day Media) Travel Daily Media.

A brand new report from Accor has revealed a necessity  to give attention to steadiness and belonging as the worldwide conferences and occasions sector continues to recuperate and  drive strategic development for 2024 and past. 

The report, titled “Assembly Expectations: The Way forward for Conferences & Occasions” addresses the  transformation that the M&E sector has undergone in recent times and explores the elemental  shifts impacting the trade because it continues to evolve and recuperate.

“The worldwide enterprise panorama is present process a profound transformation. The way in which we reside, work, and  work together has been reshaped over the previous few years, and the ripple results of those adjustments have  created new alternatives within the conferences and occasions trade,” says Sophie Hulgard, Chief Gross sales  Officer, Accor. “The pandemic was a defining second for the trade. We have been thrust right into a world  of digital gatherings, with in-person occasions grinding to a halt. But, we tailored and advanced. That  evolution continues right this moment and the one thread that connects all of the tendencies we forecast is the human  connection. At present, greater than ever, it’s concerning the human want to satisfy, share and thrive.”

Popping out of the pandemic there have been fears that the occasions trade may battle to reclaim its  viewers. At present that viewers has largely returned and is predicted to rise far past its 2019 peak  within the years to return. That is nice information for the sector but it surely additionally brings recent challenges and  alternatives that may alter the way in which occasions are booked, deliberate and executed.

“The whole world assembly trade worldwide is forecast1 to be price $1.78bn by 2030,” added  Hulgard. “That’s as a result of being in a room with individuals issues – it’s highly effective and it’s worthwhile.”

Accor’s Conferences & Occasions Trade Forecast survey information reinforces this predicted development trajectory.  78% of respondents stated that their or their purchasers’ expenditure had elevated since 2022, with 36%  saying it had elevated by greater than 25%. Seeking to 2024 the expansion is predicted to proceed with  80% of surveyed specialists anticipating elevated spend in 2024, with 30% saying it could rise by extra  than 25%.

In keeping with the Accor analysis, continued development is forecast throughout all assembly and occasion sizes in  2024. Three-quarters (78%) anticipate the variety of small and medium sized conferences (underneath 100  delegates) to extend subsequent 12 months, and the identical quantity stated they anticipate the variety of conferences of  over 100 delegates to extend. Greater than half (57%) predict an increase in massive conferences (over 300


delegates) to extend and virtually three-forth (78%) stated it could be “crucial” for his or her  trade to attend exhibitions, conferences and tradeshows in 2024.

Reconfirming the worth of assembly in actual life (IRL), 33% of conferences planners anticipate in extra of  40% extra income from face-to-face conferences vs a digital assembly, and the bulk, 80%, would  not be glad to make use of video-conferencing to shut offers in 2024.

The brand new Accor report, “MEETING EXPECTATIONS: THE FUTURE OF MEETINGS & EVENTS”  reveals 5 tendencies anticipated to form the expansion of the trade.

1/ “Softer Productiveness”  

The work onerous, play onerous ethos as soon as related to enterprise and occasions is altering in keeping with the  calls for of latest existence.

  • Key Take-away: Stability objective and productiveness

2/ “Promoting Belonging”  

The conferences and occasions sector is all about one factor: individuals. Human connection and fostering a  sense of belonging are the cornerstones of profitable occasion design.

  • Key Take-away: Rejoice the human connection. Promote belonging.

3/ “Designing Experiences”  

Occasion bookers are searching for a return on their funding, however they’re greater than ever searching for  ROX, a return on expertise.

  • Key Take-away: Create memorable experiences that forge significant connections

4/ “Inexperienced Gatherings”  

Optimistic impression is the differentiator, and, greater than ever, the sector has the inexperienced mild to drive  change. Inexperienced credentials are now not a bonus for occasions – they are going to be a deciding consider who  secures the enterprise.

  • Key Take-away: Sustainability needs to be the primary thought, not the afterthought

5/ “Disruptive Expertise”  

In-person conferences are actually a significant approach of bringing collectively individuals who could solely see each other  via laptop computer screens.

  • Key Take-away: Digital has attain. Head to head has worth. Being within the room issues.

“The Conferences & Occasions trade has demonstrated its resilience, innovation, and adaptableness,”  concludes Karelle Lamouche, Chief Industrial Officer of Accor’s Premium, Midscale & Economic system  division. “The tendencies outlined on this report stem from the DNA of the sector – head to head enterprise  issues. The human connection goes with industrial success, it makes enterprise stronger. Because the  trade continues to drive restoration globally, it’s the dedication to forging significant connections,  being a catalyst for industrial and cultural development and creating a way of belonging that may guarantee  the sector exceeds its forecast development. Journey is again, and, for the M&E sector, it’s belonging and  steadiness that may drive the underside line in 2024.”



The put up Accor reveals key trends for the global  meetings and events sector  appeared first on Travel Daily Media.

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